The 10 Commandments of User Interface Design

Your app or website is only as good as it looks. This statement resonates on multiple levels with UI designers and website developers, since, they observe firsthand how instrumental good design is to convincing people to use their product. It’s like good food. If it doesn’t look or smell nice, then it’s surely not worth taking another bite of. There’s no slightest doubt in the importance of focusing on user experience. User centric designs are created to uplift the website.This is why web designers use UX design tools to gauge user engagement and hone in on their designs to cater to the preferences of the audience.

User centric design is king when it comes to user experience, since it allows you to guide your users, making them familiar with your design and being intuitively smart in terms of the learning curve involved. UI Design is what makes your app/blog/website accessible. Aesthetics aren’t a distraction in user interface design, they seek to make your features and functions easy to use. Good design is integral to delivering a user-centric experience.


10 Commandments of User Interface Design
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Simple Blogging Workflow

A blogging workflow is the process you use to create new blog posts. This process, includes coming up with ideas, researching topics, creating outlines, writing posts, editing posts, promoting posts and more. Most projects use a basic workflow.


Here are a couple tools you can use to manage your calendar and blogging workflow. You can use the lists and cards available in tools like Trello and Asana to manage every step of your editorial calendar. You can also create a board for your blog in Trello, and create the following lists to keep track of your blogging workflow:

  • Ideas
  • Approved Topics
  • Research
  • Outlining
  • Writing
  • Editing
  • Ready for Upload
  • Finishing Touches
  • Needs Featured Image
  • Ready to Be Published
  • Published

Sounds simple and it is, but sticking to it hard work and this visual checklist helps. More to come in the following weeks. Enjoy

The Race To 100 Million Twitter Followers

To mark Twitter’s 10 year anniversary I decided to create an infographic showing the top 100 followed twitter users. It shows the number of followers each user had every year since joining the service. (Most joined between 2009 and 2010, with a handful joining earlier). I have not shown other users that were in the top 100 in previous years because the chart would become too crowded.

Click to view the original
The Race To 100 Million Twitter Followers
Source: Twiends


Socialmedia Strategies that work

1. Creating an objective is an easy one right?

As a business, the goal for your social media strategy should go further than simply gaining likes, retweets and those hearts (favs). You may want to improve website traffic, increase your leads, gain greater awareness, retain current customers and engage a geographically dispersed office to share the message.

  • Gain insight into a community of interest
  • Garner Marketplace Insight
  • Link building for traffic and SEO
  • Influence and promotion of products/services
  • Build brand visibility and authority – Develop Loyal Fans
  • Drive traffic for ad revenue models
  • Grow Business Partnership
  • Customer Support

2. Create Macro Buyer Personas

Use the demographics of your customers and prospects to create several buyer personas. These will help you not only with creating posts but also in determining which social media sites to use. Stick only to these platforms, as trying to work with too many will take resources away from the channels that are likely to bring you results. Use the BSQ method

  • Think Big – Define your ultimate goal
  • Act Small – Identify the milestones that will help you achieve that goal
  • Move Quick – Come up with a timeline for achieving each milestone

Also, as you flesh out these personas, keep in mind traditional macro-marketing. Social sites are not just for millennials. The most active users are now very polarizing users! For example, MAGA or RESIST. These macro groups are some of the most vocal users on the platforms and you can use these macro groupings to hone in on your messaging.

Finally use Growth Hacker goal-setting

  • Form Hypothesis
  • Select KPI (Key Performance Indicator)
  • Set Goal
  • Execute
  • Track Progress (adjust execution as necessary)
  • Socialize/Iterate (let everyone know how it worked)

3. Update Your Bio Accounts

Set up your profiles to enable you to meet your objective, such as by focusing on SEO, cross-promoting your other accounts, and filling every box with optimized information. Test and change your bios to help refocus your messaging, keeping the core mission the same. Using #hashtags as part of your sentence structure in Twitter will allow you tell a better #story.

On a side note, I recommend using contemporary subject material to keep your social channel fresh. I use #GoT. Who doesn’t love Game of Thrones. Every Monday I partake in the discussion to gain acceptance and followers.

4. The Message Is In The Details

Users listen to different content on every social channel. You need to adapt your strategy accordingly but maintain the same voice and personality across channels. Some ideas for the top four:

LinkedIn – Great for Targeting Businesses and professionals – with limited results!

  • Pay attention to length. Titles should be no more than 70 characters and link descriptions no more than 250 characters to ensure all text is visible.
  • Work on generating leads. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter, provided content helps audience achieve their personal goals, found HubSpot.
  • Cons – all the above is getting old, this platform is now seeing a facebook feel. People are no longer clicking when they see the words ULTIMATE, HACK, BEST, PROVEN, SOLUTIONS etc.

Facebook  – Great for Targeting small groups of people – limited results!

  • Always include pictures. You need to stand out on users’ News Feeds, and posts of solid text go largely ignored.
  • Optimize your posts. A study by TrackMaven found that you can receive twice as many interactions if posts are 80 words or longer, 60 percent more interactions if posts contain hashtags, and 23 percent more interactions if you ask questions.
  • Cons – all the above is getting over saturated, Facebook suggests video now.

Twitter  – Great for Targeting large followings with or without promotional dollars

  • Use an appropriate number of hashtags. A couple hashtags lead to greater visibility, but too many make your tweets hard to read.
  • Post pictures. Although often neglected, images can be just as effective on Twitter as any other channel.
  • Cons – all the above has been old for a while, and the sites are polarized by political affiliations. I have both MAGA and RESIST followers. When I add more, I get a hug back-lash of unfollowing. The old newspaper cliche, “If it bleeds, it reads” is very alive and well on this platform.

Instagram  – Great for Targeting millennials with or without promotional dollars

  • It seams like you can’t have to many Hashtags on this platform.
  • Post multiple pics.  This platform is about selfies and more selfies.
  • Carriage return tip:)
  • Cons – Facebook has the links locked down for only promoted items, so I recommend you put relative links in your bio and reference in your picture description “link in bio”.

5. Develop an Editorial Calendar

Although interactions with your audience should be spontaneous, you need to plan the publishing of your content down to the fine details to get the most out of your social media strategy. Draw up a plan for the coming months that describes when you will post to each channel, what type of content you will post, and how this will help meet your main objective.

If you are unsure about how to divide your content into different themes, Hootsuite recommends the following:

  • One-third of your content should promote your business.
  • One-third should share ideas from your industry.
  • One-third should focus on personal interactions that develop your brand image.

6. Choose your channels

Not all social-media platforms are the same. You need to choose the right ones for the products or services you’re selling. This one is easy for me, I treat all my platforms the same in effort/growth but different in ad dollars. I believe you are wasting your time and money if you are not providing a comprehensive approach to social budgets.

  • It’s always about the brand.
  • It’s always about the traffic.
  • It’s always about selling.

7. Create measurable objectives

It’s time to set clear objectives based on your goals. Focus on the S.M.A.R.T. strategy for goal setting to ensure your objectives are specific, measurable, attainable, relevant and time based.

In future articles I will talk about how I used Sharepoint to create an ROI database!


The Social Compass – BrianSolis

Exploring The Social Compass

Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.

It was designed to guide us from the center outward. However, it can also impact how a business learns and adapts by reversing the process and listening to customers and influencers through each channel from the outside in.


What happened to QuickVerse?



In 1990, I purchased a Bible software program for my first computer.  It was QuickVerse 1.0.  QuickVerse became a close companion in my personal Bible study for the next 15-years.  I recently ran across Craig Rairdin on Facebook.  Craig is the creator of QuickVerse, and the subsequent founder & developer of Pocket-Bible, marketed through Laridian.  Craig was kind enough to give us this interview.  This is part one.

Hi Craig, thanks for granting us this interview.    No problem.

Give us a quick timeline to help our readers connect the history of QuickVerse.

  • I graduated in December 1981 and started working at Rockwell in January, 1982.
  • I started working on the program that would become QuickVerse from home in late 1987 while working at Rockwell.
  • I interviewed with Bob Parsons in the Fall of 1987, but he didn’t have any openings.
  • I completed my Bible program in the Fall of 1988 and showed it to Bob.
  • I left Rockwell to join Parsons Technology in November, 1988, as Director, Church Software Division.
  • I was promoted to Vice President of Parsons Technology in 1990-91.

Where did you grow up?

I was born and raised in Cedar Rapids, IA and still live there (actually right next door in Marion, IA).  I went to school at the University of Iowa just 30 miles south.


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