Marketing endeavors are completely pointless if you resort to the wrong channels. Many budding entrepreneurs understand in theory that appealing to the correct audience is critical, but when they put this into practice, they learn it’s a difficult beast to conquer.
Focusing on the right channels involves recognizing the target audiences for each of your products or services, then directing all your marketing efforts to those channels. You have to understand which avenues are likely to bring you the most promising attention, and thereby the best return, and which are apt to lose money.
It also involves choosing to focus your efforts on the channels that speak your customers’ language. If you’re marketing on social media, for example, you’ll want to post your advertisements on the networks your target audience is most likely to frequent.